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Influencer rejected my paid promo offer for ‘Everybody Loves Jenifa’ – Funke Akindele

Influencer rejected my paid promo offer for ‘Everybody Loves Jenifa’ – Funke Akindele
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AI Executive Briefing
Gemini Flash AI~45s read
Nollywood filmmaker Funke Akindele shared her experience of being rejected by an influencer during the promotional campaign for her 2024 film, 'Everybody Loves Jenifa'. Despite offering payment for content creation, the collaboration was declined by the influencer's management.
Context & Background
  • ✦The incident highlights the complexities and challenges of influencer marketing within the Nigerian film industry.
  • ✦Akindele used the experience to encourage others to remain resilient and distinguish between constructive criticism and discouragement.
Key Figures & Named Entities
Funke Akindele:Nollywood filmmaker who recounted the rejection experience during a panel at CANEX WKND.Box Office Figures:Battle on Buka Street (N640m), A Tribe Called Judah (N1bn), Everybody Loves Jenifa (N1.88bn), and Behind the Scenes (N2bn).
Outlook & Next Steps
Akindele continues to focus on her filmmaking career, having successfully navigated past rejections to achieve record-breaking box office milestones in subsequent years.
Key Takeaways
AI Summary
  • ✦Filmmaker Funke Akindele revealed that an unnamed social media influencer declined a paid promotional partnership for her 2024 film, 'Everybody Loves Jenifa'.
  • ✦Akindele shared that despite her offer to pay for content creation, the influencer's management rejected the proposal after a period of silence.
  • ✦The filmmaker emphasized that she did not let the rejection deter her, choosing to remain focused on her professional goals and box office milestones.
Key Facts:January 2024: Funke Akindele's film 'A Tribe Called Judah' became the first Nollywood film to cross the N1bn mark at the Nigerian box office.2024: The film 'Everybody Loves Jenifa' grossed about N1.88bn, becoming the highest-grossing film in West Africa at the time.2025: The film 'Behind the Scenes' crossed the N2bn mark, setting a new box office milestone for African cinema.
Editorial Excerpt

Funke Akindele recounts how an unnamed influencer rejected her paid promotional offer for her 2024 film, Everybody Loves Jenifa.

Frequently Asked Questions About This Story

Why did the unnamed influencer reject Funke Akindele's offer?

The influencer stated that their management did not want them to participate in the proposed collaboration.

How did Funke Akindele react to the rejection?

Akindele stated she did not let the experience affect her, chose not to reply to the influencer, and remained focused on her work.

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