2027: Why trusted voices beat ethnic rhetoric in 2023
AI Executive Briefing
Verified Synthesis~58s readInterestingly, while identity-based campaign messages were widespread during the election, they did not independently determine voters’ decisions once other communication factors were controlled. The three major candidates – Bola Ahmed Tinubu of the APC, Atiku Abubakar of then PDP and Peter Obi of then LP- adopted different communication channels to position themselves as reformers through testimonials of past performance.
Context & Background
- ✦As political parties inch towards the 2027 general election, they should move away from excessive reliance on ethnic and religious messaging and instead adopt issue-based campaigns built around trusted community leaders, radio, interpersonal engagement and integrated digital communication.
Key Figures & Named Entities
today:But there is nothing happening today that has not happened before.today:My intervention today, however, is different.2027:It is to assist the three major presidential candidates – Bola Ahmed Tinubu of the APC, Atiku Abubakar of ADC and Peter Obi of NDC- and their parties in shaping their campaigns ahead of the 2027 general election, by drawing lessons from the 2023 electioneering.
Outlook & Next Steps
Follow original publisher reporting for subsequent developments, official responses, and verified updates.
Key Takeaways
Verified Extract- Interestingly, while identity-based campaign messages were widespread during the election, they did not independently determine voters’ decisions once other communication factors were controlled.
- The three major candidates – Bola Ahmed Tinubu of the APC, Atiku Abubakar of then PDP and Peter Obi of then LP- adopted different communication channels to position themselves as reformers through testimonials of past performance.
- As political parties inch towards the 2027 general election, they should move away from excessive reliance on ethnic and religious messaging and instead adopt issue-based campaigns built around trusted community leaders, radio, interpersonal engagement and integrated digital communication.
Key Facts:today: But there is nothing happening today that has not happened before.today: My intervention today, however, is different.2027: It is to assist the three major presidential candidates – Bola Ahmed Tinubu of the APC, Atiku Abubakar of ADC and Peter Obi of NDC- and their parties in shaping their campaigns ahead of the 2027 general election, by drawing lessons from the 2023 electioneering.2026: This is the central finding of my recent research, published in the Redeemer’s University Journal of Management and Social Sciences (Vol. 9, No. 3, 2026), where I surveyed 1,149 voters across Plateau, Nasarawa and the FCT to examine what truly shaped voting decisions in the fiercely contested 2023 presidential election.
Editorial Excerpt
These are indeed interesting times in Nigeria. But there is nothing happening today that has not happened before. In 2007, for instance, former Vice President...
Frequently Asked Questions About This Story
What is the latest development regarding All Progressives Congress?
Interestingly, while identity-based campaign messages were widespread during the election, they did not independently determine voters’ decisions once other communication factors were controlled.
Who are the key organizations or public figures mentioned?
The three major candidates – Bola Ahmed Tinubu of the APC, Atiku Abubakar of then PDP and Peter Obi of then LP- adopted different communication channels to position themselves as reformers through testimonials of past performance.
What timeline or key figures were confirmed?
But there is nothing happening today that has not happened before.
